Time to Market (TTM) refers to the total duration from when a product idea is conceived until it becomes available for sale. It’s a critical metric used to gauge the speed and efficiency of product development—from ideation through design, testing,..
Theory-Driven Strategies for Faster, Smarter Launches In today’s fast-paced markets, the ability to bring a product from concept to shelf quickly is a significant competitive advantage. Yet, speeding up the timeline often risks compromising quality, performance, or user experience. The..
Why Trading & Engineering Partners Add Real Value in the Powersports Aftermarket Industry For many brands in the powersports aftermarket industry, the idea of working directly with a factory sounds appealing. It promises lower costs, faster communication, and tighter control—at..
In the competitive and demanding world of powersports aftermarket parts—covering motorcycles, ATVs, UTVs, and more—reliability and performance are critical. Riders expect upgrades, not compromises. To meet those expectations and ensure safety, a robust product testing protocol is essential. Here are..
As a designer working with manufacturers, one of the most critical factors for product success is clear communication. Misunderstandings can lead to delays, defects, and unexpected costs. To avoid these pitfalls, here are five best practices for effectively conveying product..